Haas Performance Consulting Evolves to Auto Ignite Management (AIM)
“Your Success is Our Target”
Haas Performance Consulting is excited to announce its official rebranding to Auto Ignite Management (AIM). The new name marks a significant step in the company’s mission to help auto repair shop owners ignite their potential, improve operations, and grow their businesses. With a new name and a continued dedication to excellence, AIM is positioned to serve the future needs of automotive shops with the same expertise and passion that has defined the company for years.
Auto Ignite Management (formerly Haas Performance Consulting) has been a trusted partner to automotive repair shops, parts distributors, associations, and software and technical training developers across North America. AIM continues to provide specialized coaching, leadership development, and innovative solutions. The new name reinforces AIM’s commitment to driving growth and achieving results, in line with their motto: “Your success is our target.”
“I’m excited to step into this new chapter with Auto Ignite Management,” said Bill Haas, President of AIM. “Our new name represents our dedication to igniting the passion and performance of the clients we serve. We’ve always been about more than consulting; we’re here to light the spark that drives real change.”
Sara Fraser, Vice President of AIM, emphasized the company’s commitment to growth: “Auto Ignite Management is about more than just changing our name. It’s about embracing the future with a fresh mindset and helping shop owners succeed in today’s world.”
Matt Wagg, the newest addition to AIM’s team, shared his excitement for what lies ahead: “The automotive industry is always evolving, and so are the needs of our clients. I’m excited to be part of this new chapter and help shop owners navigate the challenges and opportunities of the future.”
With the rebranding comes a renewed focus on providing top-tier business coaching, hiring solutions, and leadership training to auto repair shops across the nation. As the company looks toward the future, AIM remains steadfast in its mission to help businesses grow, adapt, and succeed in today’s competitive marketplace.
For more information, visit www.autoignitemanagement.com or contact Sara Fraser at Sara@autoignitemanagement.com
About Auto Ignite Management
Formerly Haas Performance Consulting, Auto Ignite Management (AIM) is led by President Bill Haas, Vice President Sara Fraser, and newly added coach Matt Wagg. AIM specializes in business management coaching, leadership development, social media strategy, and talent acquisition, working closely with auto repair shops to streamline operations, strengthen shop culture, find and retain top talent, and boost long-term profitability. At AIM, “Your success is our target.”
