Description
As the automotive industry evolves and adapts to the digital age, repair shops must understand millennials’ unique preferences and demands, who now make up a substantial portion of the consumer base. Born between the early 1980s and the late 1990s, millennials have grown up in a world shaped by rapid technological advancements and transformative cultural shifts. With their extensive access to information and a penchant for digital solutions, they bring forth a distinct set of expectations when it comes to automotive repair experiences.
Topics Covered:
- Who Are Millennials
- Is Gen Y Killing Industries
- Who is More Likely to Voice Complaints
- Social Media
- Personalized Services
Course Objectives:
After completing this class, the viewer will:
- Embrace the changing landscape
- Adapt their approach to meet their needs
- Be able to build lasting relationships
- Foster customer loyalty
- Drive the success of your repair shop in the modern age
Runtime = 23 minutes
Credit Hours = 1
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