ARCHIVED LIVESTREAM – Building Relationships and Selling Preventative Maintenance Price shoppers and coupon clippers only increase your car count for a little while. Increasing your loyal customer base is what really improves both your car count and long term profits! Earning repeat customers begins with making a good first impression, continues when they have a memorable experience and comes full circle with customer loyalty created by you knowing and acting on the most important things vehicle owners really want.
Building relationships, educating vehicle owners and creating preventive maintenance plans that fit your customers’ lifestyles can have greater positive impacts to your bottom line than expensive marketing plans and upsell programs. Delphi instructor Dave Hobbs shares proven techniques to help your repair shop stand out where it counts – in the hearts and conversations of your customers!