Description
As the automotive industry evolves and adapts to the digital age, repair shops must understand millennials’ unique preferences and demands. Born between the early 1980s and the late 1990s, millennials have grown up in a world shaped by rapid technological advancements and transformative cultural shifts. With their extensive access to information and a penchant for digital solutions, they bring forth a distinct set of expectations when it comes to automotive repair experiences.
Topics Covered:
- Who Are Millennials?
- Is Gen Y Killing Industries?
- Who is More Likely to Voice Complaints?
- Social Media
- Personalized Services
Course Objectives:
After completing this class, the viewer will:
- Embrace the changing landscape
- Adapt their approach to meet their needs
- Be able to build lasting relationships
- Foster customer loyalty
- Drive the success of your repair shop in the modern age
Runtime = 23 minutes
Credit Hours = 1
