LBT-343 Generation Z: Understanding the Newcomers


Available at No Additional Charge with Membership

ASE Accredited Provider
Online or DVD Clear


This course will offer a brief review of previous generation’s characteristics with an in depth look at generation Z. Sara Fraser will share her knowledge on attracting these customers and employees.  She will cover differences in communication and relationships and help you learn how to change your approach when managing, mentoring, and coaching this generation. We will focus on what has shaped this generation and how very different they are from their predecessor the Millennial. Generation Z currently makes up 25% of our population making them a larger cohort than the baby boomers or millennials!

At the end of this session this student will be able to:

  • Identify the age ranges that make up Generation Z
  • Identify the characteristics of Generation Z
  • Identify the differences between Generation Z and millennials
  • Have and understanding of how to work with and sell to Generation Z
  • Understand the environment that shaped Generation Z
  • Have a better understanding of what is important to Generation Z
  • Obtain an understanding of why this generation is going to be so important in the workplace as our future employees and customers

Runtime: 53 mins

Additional information

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Online or DVD

OnDemand, DVD, Both