Help Your Shop Survive & Prosper in Tough Time

March 24, 2009

Fort Myers, FL – March 23, 2009 – As businesses struggle to stay afloat in this tough business climate, AVI has released a management training video series with AMI approved instructor George Witt, to help independent auto repair shops survive. The series How to Survive in Tough Times and Prosper consists of three DVD’s: Critical Components of the Front End, Eat Your Competition Alive, and Secrets of Running a Zoo.

Critical Components of the Front End, teaches shop owners how to solve 90% of the problems in their shop by improving the front counter. This program looks at all the aspects of the front counter to make you aware of the effects this crucial area has on your shop. It covers curb appeal (signage, parking and the lobby), marketing (point of sale and follow-up marketing) and customer flow (scheduling and writing the repair order). George also covers shop/office procedures (dispatching work, ordering/moving parts and service advisor/phone skills), explains your role as shop owner and how to choose the right personnel.

Eat Your Competition Alive contains advanced marketing strategies to help separate your shop from the competition, gain new business and sell what people want to buy. This program shows you how to accomplish these objectives and sell more fuel economy by offering your customers a free class on things they can do to improve fuel mileage. This course also provides an outline for your class and explains how to promote it for free.

Secrets of Running a Zoo shows you how to control what happens in your shop and determine the direction your business will take so your shop will run smoothly even if you are not there. George explains how to give your employees more confidence by letting them solve their own problems. He also shows you how to evaluate systems and procedures used in your shop, choose the right employees, and evaluate the necessary skills for the job and how to set goals and standards for performance.

The videos in this series are available separately or as a value priced package with all three DVDs and manuals. To see video samples and descriptions of AVI’s training programs visit www.auto-video.com. For more information or to purchase this series or any other AVI programs please call (800) 718-7246 ext. 233.

Team AVI helps today’s automotive repair technicians and shop owners stay up to date with the latest technology through cutting edge training DVD’s. AVI is constantly updating their training library to continue offering a variety of progressive technical and management training.