What do people really want to see? What can you offer someone who visits your shop? Check out the latest Auto Shop Monthly Management Tips from the Automotive Management Network to get inside secrets on managing your shop and increasing your bottom line.
People want to see you, not your stuff.
Photos of you and your employees are what will get people to really notice you. Not your building or sign or equipment. Take a look at a group of ads for just about anything. Assuming size and colors are about equal, which ones do you tend to look at? The ones with people….people are interesting; stuff usually isn’t.
Offer them what they want, not just what you already have
We tend to assume that what people want is what we are offering. How do we know that? Might there be ways to package things differently so they are more attractive? If you have certain services that never or rarely sell, they probably should be changed or eliminated. For the ones you want to keep how can you alter those services to be more similar to the ones that you sell often?
Your situation is exactly the same as….
…as no one else. What applied to someone else does not necessarily apply to you. Every shop is unique. So, the results at your shop will not be exactly the same as they are at another shop. Don’t be disappointed when that sure fire idea backfires when you try it. Also, don’t throw out ideas only because they did not work elsewhere.