Should you be attending community events? What can you do to really make a customers day? How comfortable is your waiting lounge? Check out the latest Auto Shop Monthly Management Tips from the Automotive Management Network to get inside secrets on managing your shop and increasing your bottom line.
Be there or be square!
What is the most prominent and popular event in your community?
What is the one that virtually everyone knows about?
Which one draws the largest crowds?
Where is there a potential for a lot of visibility?
Become significantly involved, participate in a big way.
Go ahead – make my day
What could you do when a customer walks in your front door that would make their day?
Forget that you have an auto service shop or even a business of any kind. Someone is about to enter the room. How can you improve their day? How can you make the experience that they are about to have the high point of their day? Everything in their day so far, and after they leave, will likely be just OK or maybe not so great. It would not be all that hard to beat out all those other experiences if you put a little effort in it. So, what could you do? Do it consistently and you will lock in many customers.
Tell me how you feel about your brake job
You will feel better in the lobby of a high end hotel than you will in the lobby of an economy chain motel. You will have a better sense of wellbeing in a 5 star restaurant than you will in the local burger joint. I am about to spend an hour in your customer lounge, or maybe several hours, or maybe even (gasp!) all day! How will I feel? If I feel better, I will like your brake job better. Price becomes less of an issue. Complaints decrease. Referrals increase.