What can you do to make your customer feel comfortable with your shop? How can you make the first visit to your shop a good experience? Check out the latest Auto Shop Monthly Management Tips from the Automotive Management Network to get inside secrets on managing your shop and increasing your bottom line.
What risks or negatives can you remove to lessen fear?
What might worry a customer about doing business with you? What might seem to be a negative? Whether the worry or negative is true or not is irrelevant if it keeps customers away. Figure out what those things are at your shop; then figure out how to reduce or eliminate them.
Make it the best auto service experience ever
What can you do to make that first visit exceptional and memorable? Then what can you do to consistently improve things so that each visit is just a bit better than the one before? By making this your standard approach, you are far more likely to be perceived as the best shop in town.
How can you be really unique?
Of course we are all unique to some extent. But, how can you be significantly special? What can you do to make your shop jump out of the list of potential shops that a customer could choose? Think of other businesses that you go to and ask yourself why certain ones stand out.