The centerpiece of our aftermarket lighting line is our Philips upgrade headlight range.
When it comes to upgrade headlights, we offer a simplified upgrade strategy:
Safety & Style.
This simplified upgrade strategy makes it easier for drivers to find the upgrade that’s right for them, and this helps increase upgrade sales.
Our ‘Safety’ customers are looking for more light on the road for better visibility in nighttime driving.
Our ‘Style’ customers are looking for bulbs based on aesthetic criteria (brightness & color). These consumers are looking for the latest trend and a distinctive look.
