Get a better understanding of generations X and Y in the NEW Marketing to Gen X & Y with ASA’s Bill Haas–available now from Automotive Video. Meeting their expectations is the easy part. Communicating a message to attract and engage them seems to be the challenge. You cannot ignore these two groups at 80 million strong – the opportunities are enormous.
We will examine what makes them tick and what influences their decision-making process. Understanding the obstacles of reaching them beyond their incredible filters will lead your business to connecting with an extremely loyal customer of the future.
