Bosch at AAPEX 2015
March 24, 2015
Bosch at the 2015 AAPEX Show
The world’s largest supplier of automotive components had some things lined up that provided those in attendance with a fantastic experience.
Bosch has been around for over 125 years, and the company has delivered several milestone moments at trade shows and beyond. As the AAPEX show went on, it concurrently marked the 83rdanniversary of when Bosch made an acquisition that began its thermotechnology division. In 1951, Bosch introduced gasoline injection to the world at the Frankfurt auto show. In 1978, Bosch brought more groundbreaking technology to the industry when it began work on ABS for passenger cars. Just two years ago, the company started production on motorcycle stability control.
At the 2015 AAPEX show, more technology delighted fans of the automotive industry. Bosch introduced its 2D Virtual Garage at its booth in Las Vegas. Participants were able to challenge their knowledge with a real world vehicle fault. If you’ve seen the Oculus Rift version on the Boschxperience truck, you know what to expect.
See www.Boschxperience.com for more information on that. The company also sponsored an interactive quiz station, where visitors could put their minds to the test on Bosch parts, bytes, and servicing messages on GDI and diesel. If you haven’t been introduced to Augmented Reality, the Bosch booth was the place to be. 3D goggles were utilized to bring technology to life regarding product knowledge.
All in all, the AAPEX show is one of the absolute highlights of the year for the industry, and Bosch’s presence was definitely felt.