Sara will share her knowledge on attracting this generation as customers and employees. She will cover differences in communication and relationships and help you learn how to change your approach when managing, mentoring, and coaching Generation Z. We will focus on what has shaped this generation and how very different they are from their predecessor the Millennial. Generation Z currently makes up over 25% of our population making them a larger cohort than the Baby Boomers or Millennials! Sara will also cover marketing to Gen Z and how important it is to be where your customers are, which is on social media.